Creative Brief —¶
Brief ID: CB-{YYYYMMDD}-{sequence} Created by: Dima (Intake) Date: {date} Client: {client name} Handoff to: Aimée (Scope Architecture)
1. Client Profile¶
| Field | Value |
|---|---|
| Name | {client contact name} |
| Company | {company name} |
| Role | {role/title} |
| Relationship | {new / returning / internal} |
2. Project Summary¶
{2-3 sentence plain language summary of what the client wants to build. Written by Dima based on the intake conversation. No jargon, no assumptions.}
3. Key Requirements (as stated by client)¶
{Bullet list of what the client explicitly asked for. These are THEIR words, not Dima's interpretation.}
- {requirement 1}
- {requirement 2}
- {requirement 3}
4. Decisions Made During Intake¶
{Anything the client confirmed or decided during the Dima conversation. These are binding unless Aimée challenges them with good reason.}
| Decision | Client's Position |
|---|---|
| {e.g., Security posture} | {e.g., Maximum from day one, no MVP shortcuts} |
| {e.g., Package ownership} | {e.g., GE team re-evaluates independently} |
5. Client-Provided Materials¶
{List of documents, specs, designs, or references the client shared. Dima saves all uploads to the client intake folder and references them here.}
Attachment storage: /home/claude/ge-bootstrap/ge-ops/clients/{client-slug}/intake/
| Material | Filename | Notes |
|---|---|---|
| {e.g., App specification} | {e.g., ge-pa-app-specification.md} | {e.g., 2,619 lines, comprehensive} |
AIMÉE: Read all attachments in the intake folder BEFORE engaging with the client. The answer to your question may already be in there. Only ask the client questions that the attachments don't cover.
6. Open Questions (Dima could not resolve)¶
{Questions that came up during intake that Dima couldn't answer or that need Aimée's expertise.}
- {question 1}
- {question 2}
7. Dima's Observations¶
{Dima's subjective read on the client and the project. What's the vibe? What might Aimée want to pay attention to? This is Dima's professional intuition, not requirements.}
{e.g., "Client is highly technical and has strong opinions. Provided a very detailed brief — treat as informed input, not as a constraint. Security is clearly a top priority — don't compromise."}
Handed off to Aimée for scope architecture. Creative brief by Dima — Growing Europe.